The Re-Design of the Seattle Performance Medicine Website
Seattle Performance Medicine is a facility that focusing on athletic health and exercise performance. Seattle Performance Medicine provides specialized care for individuals seeking to improve metabolic health, athletic and exercise performance. Their goals are to identify disease, risk factors and physiologic imbalances early, and to implement specific patient-driven strategies to improve overall health and performance. The facility conducts evaluations in areas of stress adaption assessment, aerobic and anaerobic exercise, body composition, metabolic and strength testing. In addition they assist athletes suffering from overtraining syndrome, a condition that leaves athletes tired, with irregular sleep patterns that can alter moods and impair athletic recovery and performance.
Working at Seattle Performance Medicine these last few months has not only enable me to use my design, layout and user interface skills but to also develope new skills involving Search Engine Optimization of the website and of the off-page brand sites. I've created a social media presence for the company utilizing the different platforms such as Facebook, Google+, You Tube and Vimeo to achieve this. I've claimed and verified the companies brand and create the look and feel of each page as well as selected and implemented content to help grow the social media presence thus increasing followers. It has been an interesting and knowledge growing experience.
I've been able to get a closer look at the challenges that athletes face when trying to improve their sports performance and what services are available to help them achieve their goals. Seattle Performance Medicine V02 Max exercise testing equipment is one of the tools that the company employs to test athletes, you can read more about it by viewing the article written in the Huffington Post. Some of the others tools are the Racermate Velotron which electronically calibrated ergometer when testing cyclist or the Concept II rowing ergometer which is what rowers test on to discover their fitness level and exercise metabolic rate.
Seattle Performance Medicine wanted to update their website to reflect todays clean and modern designs. Guidance was provided to stream-line the interactivity of the site and update the logo graphics. The results were a clean layout design with beautifully inviting imagery that differentiate the site from other sports and wellness centers.
THE PROCESS: Gathering Data
Quality Data was provided after the clients observevation of their users. We needed to ensure that those who tend to click the drop down link without realizing there is link in the main menu wasn't being over look. Another Challenge was to follow the best practices of SEO making the site "more readable" and "search engine freindly" without loosing the important medical details. Organizing the amount of data so that the content did not appear over whelming to users as well as making it easily accessable.
----The first design change was to reduce the length of the menu items as well as the amount listed in the main menu.